New technologies

Marionnaud is known to employ new technologies, for its advertising and its customer relationship management.

First, Marionnaud, during the advertising campaign for its 20Th birthday, employed the technology of mobile: the society sent MMS and SMS to its customers to talk about the promotions set up for the birthday of Marionnaud.

In addition, the firm employs the Internet and the web mobile ; it was the first perfumery chain to create a website to sell its products and MATV.com promotes events which are sponsored by the firm.

Concerning, its relationship with its customers, Marionnaud has a developed strategy, the firm contacts its customers with mailings, e-mails, SMS and MMS, the firm uses information obtained thanks to its loyalty cards.

But, the society has a more intrusive strategy, in some stores, Marionnaud tests a new system based in the technology of Bluetooth : for example when a consumer which has a mobile with Bluetooth passes a Marionnaud’s store, he receives a MMS to promote products sold in the store or to talk about a action of promotion of Marionnaud.

Marionnaud wants to touch a majority of people, the firm targets all people.

Marionaud is a pioneer in using of new technologies but I think some people can be trouble by an intrusive advertising. I think the using of the technology of Bluetooth is interested but it can become too much intrusive.