The products and the loyalty of the customers

Marionnaud sells products for men, women and kids. There are different types of products :

• perfumes
  
  
• make up
  
  
• cares for body, face and hair
  
  
• sun products

Marionnaud has a large supply with 10 000 references and 114 brands.

The products are products of luxury brands. Marionnaud sells only prestigious brands like:

• Chanel

• Bulgari

• Calvin klein

• Giorgio Armani....

The brand has a positioning of high range.

We can say Marionnaud follows the tendencies and the scientific evolutions in the beauty, the firm creates a new range of products with organic cosmetics called “huiles et baumes”.

To understand the strategy of these perfumeries we can talk about the program of loyalty.

Loyalty card :

To gain the loyalty of the customers, Marionnaud offers personalized cards. The card allows to gain points and when the customer has 100 points, he gains a gift token.

The stores give a present to the new customers when they take the loyalty card.

The program of loyalty is a success with 7,7 millions of cards in Europe. The impact is important, a customer with a card buys more in the stores.

These cards create links between the customers and Marionnaud.