Introduction

Marionnaud is the largest perfumeries and cosmetics retailer in Europe.
It's the latest addition of the A.S Watson Group.
Marionnaud is the leading perfumery chain in France with a market share of 30%.
The firm sells products for men, women and kids.
It has 1231 stores in 13 countries around the world.

History :
The founder, Marcel Frydman acquired his first perfume store in 1984, in Montreuil.
The group has registered exceptional growth ever since.
In 1996, the firm acquired the Bernard Marionnaud S.A chain and in 1997 the entire network adopted the Marionnaud perfumeries brand.


The expansion's strategy of Marionnaud is based on purchases of a large number of local perfume retailers and independent outlets like Silver Moon, Kleber, Patchouli, Votre Beauté, Marie Bernard, Annabelle.
Marionnaud buys stores of quality with a good location and a good level of profitability.

Marionnaud is renowned for service, professional advice, competitive pricing and costumer loyalty.