The perfumeries

Marionnaud owns 1231 stores in the world.

The perfumeries are in different places :

• in the town centres, the stores sell cosmetic products and have an institute of beauty where the beauticians use products of luxury brands.

• in the shopping centres, the spaces, where pharmacists advice the customers.

The firm offers activities in these stores, called "atelier parfum", where the customers can discover the creation of a perfume.

Marionnaud uses the distribution on line with the web site http://www.marionnaud.com/.
This site offers 110 brands as Clarins, Yves Saint Laurent, Lancôme, Chanel, Guerlain…

Marionnaud.com offers 10 000 products. It’s the first perfumery chain in France to create a web site to buy on line. The site has 250 000 visitors by month.

Concerning the actuality of the web site; in december it will enter in a big period of activity, Chrismas time is the most important period of the year, it represents 30% of the turn over of the year.

International :

In addition to this strategy of distribution, Marionnaud continues its expansion in Europe, in Italy, Spain, Portugal, in fact in 13 countries around the world.

In 2006, the firm introduced this brand to the Asia beauty market with the grand opening of its 900 square metre store in Manila.

Marionnaud enters in the market of Morocco and Tunisia and develops this firm in Eastern Europe as in Slovakia and Poland.

To conclude we can say this firm has a very efficient and unique strategy of distribution, it allows the company to touch a large number of customers.

Introduction

Marionnaud is the largest perfumeries and cosmetics retailer in Europe.
It's the latest addition of the A.S Watson Group.
Marionnaud is the leading perfumery chain in France with a market share of 30%.
The firm sells products for men, women and kids.
It has 1231 stores in 13 countries around the world.

History :
The founder, Marcel Frydman acquired his first perfume store in 1984, in Montreuil.
The group has registered exceptional growth ever since.
In 1996, the firm acquired the Bernard Marionnaud S.A chain and in 1997 the entire network adopted the Marionnaud perfumeries brand.


The expansion's strategy of Marionnaud is based on purchases of a large number of local perfume retailers and independent outlets like Silver Moon, Kleber, Patchouli, Votre Beauté, Marie Bernard, Annabelle.
Marionnaud buys stores of quality with a good location and a good level of profitability.

Marionnaud is renowned for service, professional advice, competitive pricing and costumer loyalty.

Welcome!!!

It's a blog created during an English project, this blog is about the company Marionnaud.